The inside of the archway was outfit with LED up each leg and across the canopy.
The outside of the structure contained flush mount LCDs that offered an opportunity for the brand to message their audience. The overall space cannot be missed as the glow of Huntington green encapsulates you.Ĭomerica took their space and deployed a large technology driven archway for fans to walk through, and around. Huntington Bank combined physical builds like backlit channel lettering, raceway across the ceiling, and a centerpiece kiosk that displayed branded content, with an interactive component that provided fans with a way to explore the brand. Every side of the branded fixture had some type of new content to explore, providing an engaging experience with the brand. This was along with a few other experiential elements – like player mannequin photo opportunity, and trophy cases with hockey memorabilia. Meijer brought their beloved mascot Sandy, the coin operated horse, into the concourse. In addition to these activations, the team outfit the space with over a dozen LED walls to provide delivery of content that includes promotional materials and live game feeds. Huntington Bank & Comerica were the two financial sponsors within this space, and each of them built out a branded environment. Our teams worked alongside the stadium and sponsors to provide these unique multisensory experiences for four of the five entryways. When Little Caesars Arena opened their doors, fans were welcomed at each entrance by unique sponsor activations. This modern sports and entertainment facility makes strategic use of audiovisual and interactive elements throughout, to elevate the fan experience beyond what’s found at any other arena.
#Little caesars arena plus#
and 16.5 million plus LEDs in and around it.At the heart of the District Detroit – a development creating 50 blocks of thriving businesses, parks, restaurants, bars, and event destinations, is the newly constructed Little Caesars Arena. The arena also features 45 LED displays covering more than 13,500 sq. The arena features a center hung scoreboard that measures at 5,100 sq. In addition to serving as the practice facility for the Red Wings, the rink serves as the home of both Little Caesars AAA Hockey Club and Little Caesars Amateur Hockey League as well. (3,470 m2) practice ice rink is also inside the arena.
The exterior of the bowl structure is capable of displaying video projections. The bowl also features a “gondola” seating level suspended above the stands. The eight-story arena is built as a bowl, with its floor 40 feet (12 m) below street level with seating capacities of 19,515 for ice hockey and 20,491 for basketball. There is also an outdoor plaza with a large video display. The concourse will remain open year-round, even if an event is not occurring inside the arena, allowing it to also be used as a venue of its own. The roof forms an indoor “street” that serves as the arena’s concourse. Buildings housing retail outlets, the arena’s box office, and the offices of the Red Wings are built outside the arena, but a glass roof is erected between the buildings and the arena itself. Designed by HOK, this new arena features a unique “deconstructed” layout.
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